App Attention Span

Asset-lite and information rich organisations are disrupting every industry from taxis to accomodation, retail, entertainment, and logistics. The choice is either to transform into a software-defined business or figure out how you are going to compete with software-defined businesses. No sector of the economy or society will be immune. This research was a rapid qualitative research project involving case study simulations at the i2 Media research labs based at Goldsmiths, University of London. Included were in-depth follow-up interviews with the case study participants, and extensive desk research to gather data on the social psychology shaping and impacting behaviours of software-defined businesses and customers.