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Portfolio project

The Human Cloud at Work

Client: Rackspace

The findings of the Human Cloud at Work add to the growing belief that wearable technology has a prime role to play in the increasingly competitive business environment by helping employees become more effective. Eric Openshaw and Harry Greenspun of the international consultancy firm Deloitte recently wrote (“The digitised employee – can wearable technology help create a healthier, more productive workforce?” Financial Times, 20 February 2014) that consumer technologies used by runners and others interested in their personal fitness were being rapidly adopted by businesses. This is expected to contribute to the market for smart glasses, activity monitors, smart watches and other devices being worth as much as $3bn this year

Theme: Wearables

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Media coverage of The Human Cloud at Work