Portfolio project

Shell | The Global Driving Experiment

Client: Shell

The Shell Drives You emotion tracking study was conducted in 2017.

The study included 320 drivers exploring links between driver emotions and their performance and efficiency.

Data was collected using the latest wearable, chatbot, and driver performance technologies to track, measure, and correlate driver emotions with driver performance and contextual and environmental factors from personality to diet, music, health, weather and traffic.

Theme: Consumer Behaviour

Other related themes:

Media coverage of Shell | The Global Driving Experiment