AI chatbots are starting to emerge as a transformative way of interacting with businesses and brands. Chatbots can be simply defined as artificial intelligence programmes that conduct conversations with humans through chat interfaces. They can exist within brands’ own digital platforms, on their websites or embedded within apps. But increasingly, bots are appearing where people are spending more and more of their time – in messaging apps. Brands need to start thinking about a world in which millions of independent AI agents are interacting with their customers and making decisions on behalf of their organisation.
Theme: Artificial Intelligence
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